21-Fold Increase in AI-Assisted Jobs

Human content writers have surged in demand recently, as part of a broader effect, where ‘prompt engineers’ have seen salaries of $300,000. LinkedIn’s figures show that job posts in English with references to “GPT” or “ChatGPT” have increased 21-fold since November 2022. Interestingly, after almost a year of generative AI and predictions that it could…

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Protect Kids from War Content

It’s been reported that some schools, in the UK (as well as Israel and the US) have advised Jewish parents to delete social media apps from their children’s phones over fears that they may see distressing hostage videos or videos of civilians being killed in the Israel-Hamas-Gaza conflict. 

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MSP Copywriting – Part 8

As a quick recap, last time I mentioned that repetition is the workhorse of marketing and that there’s no reason why your sales copy can’t restate the main points more than once throughout the copy – in different ways if necessary.

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MSP Copywriting – Part 7

As a quick recap, we were addressing the interest and desire parts of the ‘AIDA’ model last time and we’ll continue in this session and likely another one or two more sessions as well because there’s just so many helpful ideas you can use and I want to make sure I at least cover most…

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