Archive for October 2023
MSP Copywriting – Part 6
As a quick recap, we’ve already taken a brief look at the attention and interest parts of the AIDA model. This section (and the next couple of sections) will contain some more ideas you can use to develop extra interest and, crucially, desire to your sales copy.
Read MoreLive Information From ChatGPT
OpenAI’s ChatGPT has announced that as part of three big changes, it can now access current information by browsing the internet.
Read MoreHow To Make a QR Code
In this tech insight, we look at QR codes, the many different methods to generate them, the benefits of doing so, and the future for QR codes as the successor to barcodes.
Read MoreZapier Launches New AI-powered Business Diagramming Tool
Zapier, the company behind the automation tool that lets apps link up to each other, has announced the launch of ‘Canvas,’ an AI-powered diagramming tool to help visualize, plan, and automate business-critical processes.
Read MoreAdobe Photoshop On The Web Arrives…With AI FeaturesAdobe On The Web
After a long beta testing wait, Adobe Photoshop for the Web (which includes Firefly generative AI features) is now available as part of all Photoshop plans.
Read MoreSmart 5G Street Lamps Trial Smart Street Lights
Six areas across the UK will receive funding to trial a new multi-purpose smart street lamps that house EV charging hubs and boost wireless coverage including 5G.
Read More‘Stooky Bill’ : 02 October 2025
In days gone by, a Scottish person with a broken appendage might well have said their arm or leg was held in a ‘stooky’ (or ‘stookie’) which meant a plaster-cast. It’s thought the word comes from ‘stucco’ (plaster) although the term also has a derogatory meaning for a ‘stupid person’, so perhaps it’s no surprise…
Read MoreMSP Copywriting – Part 5
As a quick recap, I mentioned AIDA last time as a well-trodden framework that people can use, although there are plenty of others. And I extended it to become URGENT AIDAC which we’ll cover off.
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