MSP Copywriting – Part 8

As a quick recap, last time I mentioned that repetition is the workhorse of marketing and that there’s no reason why your sales copy can’t restate the main points more than once throughout the copy – in different ways if necessary.

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MSP Copywriting – Part 7

As a quick recap, we were addressing the interest and desire parts of the ‘AIDA’ model last time and we’ll continue in this session and likely another one or two more sessions as well because there’s just so many helpful ideas you can use and I want to make sure I at least cover most…

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“A Thousand Songs In Your Pocket”

Around this time 22 years ago on October 23 2001, Steve Jobs promised to give people “A Thousand Songs In Their Pocket”. His timing couldn’t have been better because at the time, Apple was primarily known for its computers and was struggling financially.

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